Estimated Spend & Impressions
Fill in your audience signals and a bid (CPM) on the left — your spend and impressions will appear here.
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Total impressions
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Impressions / day
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Campaign length
How this is calculated
- Channel CPM = base channel rate × your industry's competitiveness factor. Pick a channel chip to load it, or enter a custom bid.
- Audience size (people) = signals ÷ 1.53 — multiple intent signals make up one person (1.7 gross expansion × 0.9 match rate).
- Ads per campaign = ads/day × days. Awareness uses
3ads/day, Demand5, Opportunity Acceleration10. - Ad spend = (signals ÷ 1,000) × bid CPM × ads per campaign — so a longer campaign runs more ads and costs more.
- Impressions = signals × ads per campaign.
- Total cost = ad spend only. Your Intent Audience is included FREE when you fund a $2,500+/mo ad budget here — no separate audience licensing.
CPM benchmarks are directional industry estimates for planning only. Actual rates vary by platform, format, geo, seasonality, and auction dynamics — confirm with your media team before committing budget.
How this is calculated
- Total impressions = (budget ÷ CPM) × 1,000 — what your spend buys at the chosen rate.
- Impressions / person (frequency) = ads/day × campaign length. Awareness uses
3ads/day, Demand5, Opportunity Acceleration10. - People reached = total impressions ÷ frequency ÷ 1.53 (signals-per-person factor).
- Cost / person = budget ÷ people reached.
- Same budget, same impressions — but lower-frequency goals (Awareness) reach more people, while higher-frequency goals (Opportunity Acceleration) reach fewer people more often.
CPM benchmarks are directional industry estimates for planning only. Actual rates vary by platform, format, geo, seasonality, and auction dynamics — confirm with your media team before committing budget.
Estimate ready. Add it to your estimate — customers often save several audiences before sending.